Results Driven Web Design
Ensure your next website is growth orientated – Driving increased visitors and increased conversions
This well-trodden path of website development relies on accurate briefing and detailed specification. At Indigo One we will guide you through the process of creating a precise brief for your website, making sure no content or functionality is left to chance. Once agreed you have a contract that secures your budget and gives you peace of mind on what we’ll deliver.
You need a website that drives more people to visit. Then for those visitors to increasingly convert into prospective customers. To do this your website needs help to solve your visitor’s problems, needs or wants. Indeed, your website must deliver on many fronts. Indigo One helps our clients to build growth orientated websites. Learn more about WordPress Website Pricing.
Awareness, it’s the first step. The best way to be found through natural search engine results is to focus on your customers’ needs and wants then provide authoritative content that solves their problems.
The website should immediately begin to relate to the prospective customer by drawing attention to their problem. The visitor becomes interested in learning about the brand benefits and how the brand fits with their needs.
Intuitive to Move Around
Your website has a purpose – to drive business growth. Each bit of content should support this purpose and allow the customer to move closer to being converted. Moving through the website should be intuitive and without distraction.
Answer the Questions
We’ve all left a website when we can’t immediately find the answers. We’re time poor and information hungry. If you don’t answer the questions and fast then your prospect will leave and try the next on the list. And you’ll be losing your next big customer.
The visitor develops a favourable disposition to the brand through every interaction within the website. User Experience (UX) is where business goals and visitor needs meet. It’s all aboutunderstanding your customer and how each interaction benefits.
Convert your Visitor
Without ‘Action’ the opportunity is lost. Through great content, solving their problems and providing opportunities for the visitor to interact and engage we help them form a purchase intention, want to take things further, engage in a trial or make a purchase.